What's your outook on
DUOL
?
DUOL
DUOL
A mobile learning platform, as well as a digital English language proficiency assessment exam.
KEY FACTS
Founded
2011
IPO
2021
Headcount
830
Rev. per head
$1,150,000
Market Cap
$8.5B
HQ
Pennsylvania, U.S
IPO Snapshot
IPO Price
$102
Split-Adj. Price
$102
IPO Headcount
200
IPO Snapshot
IPO Price
$102
Split-Adj. Price
$102
IPO Headcount
200
Our Take
A proven technical founder leads elite engineers who create a free learning app that makes learning simple and engaging.
Years of retention-first design now produce high earnings per worker and steady cash from loyal users.
Low hiring growth, strong user data, and ample cash let the company fund growth without strain.
What To Watch
Watch AI being used effectively to release new engaging courses, and make the MAX subscription worth the $.
Watch how new courses like Chess lift paid subscribers; if adoption grows, Duolingo opens entirely new learning markets.
Watch revenue per employee; keeping it near $1M would show the company can scale without adding costly headcount.
Key Products - % of total Revenue
Subscription
84%
Super and Max plans offering ad-free learning and advanced features.
Advertising
8%
Third-party ads shown to free users inside the app.
Duolingo English Test
4%
Fees for online English proficiency testing.
In-App Purchases
4%
One-time purchases of app features or items.
0%
Subscription
84%
Super and Max plans offering ad-free learning and advanced features.
Advertising
8%
Third-party ads shown to free users inside the app.
Duolingo English Test
4%
Fees for online English proficiency testing.
In-App Purchases
4%
One-time purchases of app features or items.
0%
Duolingo English Test
4%
Fees for online English proficiency testing.
In-App Purchases
4%
One-time purchases of app features or items.
0%
Subscription
84%
Super and Max plans offering ad-free learning and advanced features.
Advertising
84%
Third-party ads shown to free users inside the app.
Duolingo English Test
4%
Fees for online English proficiency testing.
In-App Purchases
4%
One-time purchases of app features or items.