What's your outook on
AAPL
?
AAPL
AAPL
World-leading consumer electronics and services ecosystem built around the iPhone.
KEY FACTS
Founded
1976
IPO
1980
Headcount
161,000
Rev. per head
$2,400,000
Market Cap
$3.2T
HQ
California, USA
IPO Snapshot
IPO Price
$22
Split-Adj. Price
$0.1
IPO Headcount
1,000
IPO Snapshot
IPO Price
$22
Split-Adj. Price
$0.1
IPO Headcount
1,000
Our Take
Apple Inc. sells premium devices and services through a tightly connected ecosystem that keeps customers loyal.
Hardware sales drive scale, while services provide steady revenue and support strong overall profitability.
Large cash flows and a strong balance sheet allow continued investment and consistent returns to shareholders.
What To Watch
Watch iPhone unit shipments and upgrade rates; weaker numbers would signal slowing demand.
Watch App Store rule changes in major markets; tougher terms would pressure services margins.
Watch share repurchase pace versus free cash flow; slower buybacks would signal tighter capital returns.
Key Products - % of total Revenue
Iphone
50%
iPhone smartphones
Services
26%
App Store, subscriptions, payments, advertising, cloud services
Wearables, Home and Accessories
9%
Watches, headphones, home devices, accessories
Mac
8%
Laptop and desktop computers
iPad
7%
Tablet devices
Iphone
50%
iPhone smartphones
Services
26%
App Store, subscriptions, payments, advertising, cloud services
Wearables, Home and Accessories
9%
Watches, headphones, home devices, accessories
Mac
8%
Laptop and desktop computers
iPad
7%
Tablet devices
Wearables, Home and Accessories
9%
Watches, headphones, home devices, accessories
Mac
8%
Laptop and desktop computers
iPad
7%
Tablet devices
Iphone
50%
iPhone smartphones
Services
50%
App Store, subscriptions, payments, advertising, cloud services
Wearables, Home and Accessories
9%
Watches, headphones, home devices, accessories
Mac
8%
Laptop and desktop computers
iPad
7%
Tablet devices